Next weekend May 15th-17th is Happy Heart Weekend and this year the Irish Heart Foundation is trying to raise 750,00 Euro from the campaign. I imagine pins (costing 2 euro) will be available in shops across Ireland all this week. We should be hearing a lot from the Irish Heart Foundation this week, they typically do a great job in blending this annual fundraiser with their healthy heart message.
You can find out more about the campaign on their really nice website
[...] Is the success of the campaign not based on pin/badge sales? Will this work? Essentially its a justgiving page that someone would normally use to set up for sponsorship…hmmmm Would be interested in the seeing what is raised from this. Will the Irish Heart Foundation follow suit (read my post about Happy Heart Weekend here) [...]