Average Donations hold
Online giving site mycharity.ie has reported that the average donation in January 2009 on the site is holding up. The average donation in 2008 was 51 euro and the avearge in January 09 was 52 euro.
Ok not scientific, but certainly good news. Anyone else like to share any stats for giving in January?
Categories: Donors, Recession Fundraising, Reports
mycharity.ie, Online Giving
Conor, Paul Artherton at UK Fundraising has reported a drop in response rates and average donations between 2007 and 2008 on mycharity.ie. If January has held up it will be interesting to watch the rest of 09.
Online fundraising service mycharity.ie has reported a 14 per cent decrease in the average value of donations for last year compared to 2007. November alone was down 22 per cent on the same month a year previously, indicating that the situation worsened during the year.
http://www.fundraising.co.uk/news/2009/02/22/online-service-reports-drop-irish-giving
Hi fintan,
You are correct, 07 was higher than 08, average was 58. Maybe its me, but I like to look at the positives….if someone told me my revenue would hold against 08 in 09, I’d take that! Like I said its not scientific, but worth noting.
As someone who’s starting a new charity, I’m a bit tired of hearing how it will never work in “this worsening economic climate”.
So cheers for the optimism. We could all stand to spend some time looking at the positives.
Well best of luck with your new venture
I am happy to report that my org’s donations are holding steady as well. I’ve made a little extra effort to keep in touch with my donors, and without having to ask, they’re sending in extra gifts – because they know that the recession can be hard for us. The extra gifts are nothing monumental, but the little extra will help in the long run.
I do agree with edvmedia – I too am sick of hearing people use “this economic climate” as an excuse. Keep your head high, and make that little extra effort, and your donors will stand behind you.
Thanks for the comment. I now hate (strong word I know but I do) two words…current & climate!! Aghh. Im not being unrealistic, things are tough, a certain % are losing jobs. But people who can still give will.
There was a great post today on UK Fundraising about this same topic…check it out here http://www.fundraising.co.uk/blog/2009/02/24/true-donor-loyalty
Couldn’t agree more Kristina. And thanks for the link Conor. It is an interesting article.
On a slightly unrelated note, as I’m pretty new to blogging, do you use one of the search engines to find related content or do you just monitor sites on your own?
I tend to monitor sites using google reader…and then also try monitor sites too (when I have time)
thanks for the comment