That was the headline in the Irish Times today where the author goes on to quote numerous heads of fundraising about how bad things are. I think Tim O’Dea came across as being most balanced.
What frustrates me about this is overall its not balanced its all about doom and gloom and I genuinely dont think it helps us to be fueling this fire. As for the title! Give me a break.
Read it here, if you like.
At the risk of sounding like we don’t need help.. not so much the case here!
If the recession is teaching us anything; it is that MORE companies are looking for the Halo of fundraising alliances to give people a reason to buy.
People want to shop, they feel guilty about it. So you can give them a massive discount (which makes them wonder why you were overcharging them for the last 8 years) or you can value add. And letting them know you are supporting a positive and effective charity that gets to where it counts!
xx