Its a great development for the Fundraising profession in Ireland. On Oct 13th Fundraising Ireland will launch its membership programme. (this is free to attend, just rsvp here)
Preceeding this will be a session entitled “‘Using Your Database to Build Better Relationships With Donors”. Today is the last day to get the early bird booking rate. Book here
Its time to vote in the Taggies! For the past few months non profits have been nominating themselves for the awards, which have gone from strength to strength over the past few years, and now its time for you to vote. Seventy tagline finalists in 13 vertical sectors have been carefully culled from more than 2,700 taglines submitted by over 1,700 nonprofit organizations.
Vote today, just click on this link . Polling closes at midnight, Wednesday, October 6.
Voting is actually a great way for you to think about your own tag line and perhaps even get some inspiration. Nancy Schwartz, president of Nancy Schwartz & Compay, says that “A strong tagline is vital. It’s the anchor for an organization’s brand and, next to its name, the marketing message most heard and repeated, but seven of ten organizations don’t have a tagline or rate theirs as working poorly.”
This year, for this first time, voters will select program, fundraising and special event tagline award winners, in addition to the strongest organizational taglines. The addition of these three new tagline types gives more organizations a chance to showcase their best efforts to engage their target audiences.
Twitter users can follow the 2010 Nonprofit Tagline Awards via the hashtag #taggies.
….what happens? Well Daniel Jaszczak posted on his blog last week about his thoughts on a pack that came in from Cancer Research UK. I think its a really interesting post, and so Daniel said I could re post it. My only observation, outside of Daniels, was that it seemed to talk a lot about the organisation and not a huge amount about the donor! Anyway here is Daniels post:
To make someone, you don’t know much about, open unaddressed envelope can be tricky. I have to say that what Cancer Research UK wrote here, could give me the impression that they don’t care if I put it in the bin either. But let’s move on.
The appeal letter itself reads very well (apart from first paragraph which has font in two colours and some headlining). The copy addresses me all the time and therefore it feels personal. Good size font will make it easy to read for anyone.
First part tries to connect to reader. Straight away there is a “thank you” for not throwing it away and reading on. It mentions financial crisis and explains that also big charity like Cancer Research UK has been affected.
CR UK asks for only £2 a month and straight away assures me that this little amount would mean a lot to them. That is followed by quick breakdown of their work.
Next part of the letter tells me a bit about CR UK achievements over years and shows cancer statistics that only back up the need for their work.
Last part is a call to action. “Let’s stand up and fight this disease”. It nicely and rightly asks me not to delay filling in the form as it might end up on the pile of paperwork.It is signed by the Head of Fundraising. There is a post scriptum explaining to the existing donors why they might have received this as well.
The donation form surprised me quite a bit as it only allows me to set up Standing Order and not Direct Debit. There is also Gift Aid form on it. It is attached to the letter but perforation makes it easy to detach. It’s easy to post as there is also Freepost envelope in the pack.
All in all I enjoyed this door drop from Cancer Research UK. I wasn’t interested by the envelope but the letter copy was in my humble opinion very well written. I a bit disappointed with little choice when it comes to making a donation but the donation form itself is clean and easy to use.
I am looking forward to more mailings and I hope you understand that didn’t write this to criticise but just to share my “user experience”.
Ask Direct are running another training session for Fundraisers in Ireland and this one is around Strategic Planning:
If you would like to improve your fundraising and planning skills, then you should attend our Strategic Planning Tools for Fundraising course, which is run in partnership with the Management Centre (=mc). This intensive programme will enable you to use a range of strategic tools to create your fundraising plans with confidence.
On this challenging and interactive day, you’ll learn to:
- understand all the key strategic tools available for developing or improving income, and how to use them appropriately and effectively in fundraising
- explore a range of strategic models and how they can be used to tackle different fundraising challenges
- learn how to reframe and stretch your existing fundraising strategy using the latest tools and approaches
This programme is drawn from The Management Centre’s practical consulting work with some of the UK’s largest and most successful charities such as CRUK, Oxfam, NSPCC, NCH, and UNICEF.
The course will take place on Thursday 30 September, in the Morrison Hotel in Dublin. It’s delivered by Eibhlín Morley, a Fundraising and Management Consultant with The Management Centre. To read Eibhlín’s biography justclick here.
The cost for this one-day intensive programme is €285 per person. Lunch and refreshments are also included. To book your place please email us, or phone us on 01 524 2440.
I often get asked do I think people will donate through their iPhone….and to be honest Im really not sure. Would I download an application so I could donate to charity. I think I’m yet to be convinced. Tap N Give were in touch and think they have an application that will work, they say its “an innovative iPhone and iPod Touch application that makes it easy to instantly donate to charities that are making a positive impact. Currently Tap-n-Give features four charities that are working diligently to make a difference”
Here are some screen grabs that show how it all works. I think the fact that you have to pay for the application is a major flaw, and Im still to be convinced if someone would want a donation application on their phone. What do you think?
Action Aid posted this on twitter on Tuesday and i thought it was a great example of impact.
I was sitting outside a retail shop yesterday (it was a carphone warehouse) and I began to wonder what the shop would look like if it was selling charity donations?
I began to think that it would be a wonderful experiment to set up a display shop, like earphone warehouse, where people could go in and browse and choose a charity they would like to support.
There would be pay as you go options (one off donations) and bill pay (regular monthly donations). The staff would be able to help customers choose which charity they would like to support as they browse the shop, asking them questions like “what are you looking to get out of your charity?”
Every charity would have the same small display space, so you would have to make noise in a busy space pretty quickly and be able to stand out, that would surely be a challenge.
As I write this I am wondering will you think “Conor has finally lost the plot!” well I hope not. I do think this would be a really interesting experiment that could work in areas of high footfall, especially at a “typically” big time for charities, like Christmas. There are, unfortunately, lots of shops in these areas vacant and if one of these spaces was donated for a couple of months, kitted out and staffed properly, perhaps organised by an umbrella body or interested group of charities, it could work.
Think too about the insight you could get from the experiment, even if your charity doesn’t get a lot of donations, you may learn some insights into why that is, test different things, and see what works.
You can find the full report here
Article Source: Randeep Ramesh guardian.co.uk Blogposts Wed 8 Sep 2010
The World Giving Index – published by the Charities Aid foundation – used Gallup surveys of 195,000 people in 153 nations, and asked people whether they had given money to charity or volunteered or helped a stranger in the last month. It also asked respondents to rank how happy they are with life.
The results gave an indication of a “global Big society” with a fifth of the world’s population had volunteered, almost a third of the world’s population had given money to charity, and 45% of the world’s population had been “good samaritans” and helped a stranger.
The UK came eighth on the index and finished joint third, alongside Thailand, in terms of giving money, with 73% of the population having donated to charity. However its former colonial possessions – Australia, New Zealand and the United States – were far more charitable. In Europe only Switzerland and Holland fared better.
Rich countries dominated the top positions yet around half of the top twenty most charitable were developing nations such as as Guinea, Guyana and Turkmenistan. Strikingly India ranked at 134 and China at 147 – with Chinese people among the least likely on the planet to volunteer. Only 4% said they would.