I was invited to attend the launch of the Thank You book by the Irish Hospice Foundation yesterday. When I got the invitation I thought, interesting, but just another charity book launch. I was wrong.
This is a wonderful feelgood project that goes way beyond the book, in fact this has the potential to become a Movement. The idea is simple the Irish Hospice Foundation are launching a National Day of Thank You, they want people to stop and say thank you to someone, for something, anything. As Bill Hughes said at the launch “imagine if everyone in Ireland woke up that day to a thank you card in their post”. Thats a really nice idea.
And of course the foundation are selling you cards (and e-cards) which you can send your thank yous on (so yes it hopes to raise money from this). The book is also part of the campaign and they are encouraging people to buy the book and then take the time to capture things they feel grateful about.
As someone who is doing a degree in the area I really enjoyed listening to Psychologist Marie Murray. She pointed out at the launch that there are health benefits to being grateful, scientific research shows that people who express their gratitude daily are 25% happier and healthier than those who dont!
I tend not to post about specific fundraising projects, so why this one? Well I like that its a really simple idea. As I listened to the explanation of the project unfold and the background to it, I couldnt stop thinking about the add-ons to the campaign. I also liked the idea of the Thank You Day, a day that focuses the mind is always good, and this is also piggy-backing on something that people tend to do (maybe not as much as we should). There is also an incredibly good feeling about this campaign, in fact I think there is so much that can be done around this that could really create an incredible movement.
Read more about the project here. Sinead O’Connor has also released a version of Thank You For Hearing Me for the campaign (cant find the link to the song on the site, but it will be there soon…in the meantime here is another version of it)
We would like to get some feedback from people on the campaign itself and also how we can best spread the word about it online.
We will be holding this event next Thursday October 28th from 8am (aim to start at 8.15am) and we will finish by 9am. Numbers are limited so if you think you can offer some insight and advice and are able to attend please email me conorsfundraisingblog at gmail dot com
- What: Preview of The Alzheimer Society of Ireland online appeal (looking for your thoughts on the campaign and also how we can spread word online)
- Where: Morrison Hotel
- When: 8am for 8.15 am start (aim to finish by 9am)
- Contact: conorsfundraisingblog at gmail dot com
The Winners of the Taggies are out. Click on the link below to see the video, starts with some great info about taglines and then the winners roll of honour. Congrats to all who won
Fundraising Ireland, the association for professional fundraisers in Ireland, is launching its membership programme on the 13th October 2010 at the new Convention Centre Dublin (CCD).
This development represents a significant milestone for both the organisation and all those engaged in charitable fundraising in Ireland. There are 7,400 organisations operating in Ireland with a charitable status, 10% of which account for the 90% of funds raised in any year.
Speaking in advance of the launch Mary O’Kennedy, Chair of Fundraising Ireland, said “The launch of our membership programme will support Fundraising Ireland in delivering its mission to foster excellence in fundraising and promote best practice across the sector. Membership will ensure that Ireland has a vigorous, professional and well-networked national body to represent and support those engaged in fundraising within the not-for-profit sector by providing them with the education, training, mentoring and guidance they need to maximise their fundraising potential.”
In addition to the launch of membership, Fundraising Ireland will also be launching a new website and a new brand identity. http://www.fundraisingireland.ie/
‘Fundraising Ireland – The Association of Professional Fundraisers in Ireland’
So October is the month of Pink. There is always lots of debate about Pink campaigns, some people like them, some dont, others think there isnt enough money going to breast cancer, is it just pink washing? Either way it is one of the biggest fundraising campaigns/months.
I havent seen anything all that innovative so far…what is the best pink campaign you have seen?
On Tuesday RNID announced that they are to go through a £260,000 rebrand next June and will become known as Action on Hearing Loss.
The charity says that the change is to reflect that they work with people with differing levels of hearing loss, not deafness alone. Third Sector reported that: Jackie Ballard, its chief executive, said the new name “had more relevance and more reach”. She conceeded that some profoundly deaf people would be upset about losing the word ‘deaf’ from the name. (remember the trouble the Parkinsons UK had with its name change….did RNID consult its stakeholders I wonder?)
The name change, according to Jackie Ballard (again quoted in Third Sector) came about as a result of research on a new brand identity last year. This research showed that it was not as well known as other major charities, such as the NSPCC, Oxfam and the British Red Cross, and was frequently confused with other charities.
But when your research proposition is to look at a new brand identity, are you not going to come to those kinds of conclusions?
The charity will use the new name ”Action on hearing loss” as a tagine until the re-brand. I just wonder would a tagline have been enough on its own to explain their new relevance?
I can think of lots of organisations, for profit and not for profit, that have names that dont necessarily immediately allow me to understand what they do. But they dont all rebrand. They choose other ways to tell people about what they do.
I do wish them the best of luck with this, don’t get me wrong, and I am all for charities spending money on communicating their message. I just wonder is a rebrand always the way to go?