AOP Study of Online Engagement
A new study of Irish websites, by AOP, has found that Irish Internet users are over three times as likely to trust Irish content sites compared to social networks and almost twice as likely over portal sites. This in turn has led to greater levels of engagement and responsiveness. You can look at the research findings in the presentation below:
<div style=”padding:5px 0 12px”> View more <a href=”http://www.slideshare.net/thecroaker/death-by-powerpoint” target=”_blank”>PowerPoint</a> from <a href=”http://www.slideshare.net/AOPIreland” target=”_blank”>Association of Online Publishers Ireland</a> </div> </div>
Categories: Advertising, Digital Marketing, Reports
AOP, Engagement, online advertising
Thanks for sharing this data Conor – I will be interested to read it.