Frozen Cinema

To let the privileged experience how homeless people feel during the winter, non-profit organization fiftyfifty turned the temperature down in cinemas across Germany.

There is something I like about this – but there is something that jars with me slightly. I think it might be a bit too intrusive and forced on people. Im actually not sure it needed the video on screen, feels a bit preachy to me. I think a simple explanation would have done the trick – maybe something like- “We turned the temperature down to 8 degrees – homeless people have to sleep in temperatures as low as minus 4 – please help” then knock the heat back u.p

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s