Snickers & Google Adwords Campaign

Brilliant campaign by Snickers as part of their “You’re not you when you are hungry” campaign. They recognised that people spell things wrong (maybe its when they are hungry) when searching on google and so they looked at some common search terms and the related mis-spellings of these terms and created an adwords campaign around it. In two days they got 558,589 ad impressions (which was their metric) an impressive 1.05% CTR and 5,874 visitors to their specially branded website.

 

Clever stuff

(source: Search Engine Watch)

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