Free Wills Month

This is a good idea. I knew there was a Legacy Promotion group started in Ireland, although I havent seen much of them and Im not sure if this is part of the same?

Free Wills Month Ireland brings together seven Irish charities that provide vital services to the community to offer members of the public aged 55 and over the opportunity to have their Will written or updated free of charge by using the services of local solicitors in five towns and cities.

Between 1-30 April 2009 participating firms of solicitors in Dublin, Cork, Galway, Waterford and Wexford will be offering their specialist Will-writing services to members of the public, with the seven Free Wills Month charities paying for the work to be done.

Shame the solicitors arent waiving fees! Hope they are doing a good deal on fees. I wonder will they extend the scheme, its almost the end of April and its the 1st I have heard of it (thanks to Paul Artherton)

The 7 charities sponsoring Free Wills Month Ireland are Age Action Ireland, The Children’s Medical & Research Foundation, Irish Heart Foundation, Irish Hospice Foundation, MS Society Ireland and Oxfam Ireland and the RNLI.

Legacy Fundraising Seminar

Fundraising Ireland have announced a Legacy Fundraising Seminar entitled: Legacy Fundraising – and everything you ever needed to know about it.

Its a three and a half hour session, with a price tag of 115 euro.  The speaker is Richard Radcliffe

With the title and the price tag….it has a lot to live up to! It is great to see Fundraising Ireland starting to bring these seminars to them so I hope it is well attended. I cant help wondering if the fee charged would be cheaper if it wasnt being held in the Four Seasons Hotel (maybe they are sponsoring it?)

I can’t attend so would be interested to hear any feedback from it.

More information is available here

Legacy Promotion

I was reading an interesting post on the Whitewater blog from the start of April where the they were announcing that their client, the NSPCC, have decided to move away from asking for Legacy pledges from donors.

The new strategy will

 no longer measure success by the number of legacy pledges but by the number and quality of legacy conversations across all media – both face to face and direct marketing.

According to Whitewaters Chairman Steve Andrews:

“The tail has been wagging the dog. Our need to measure has driven the whole sector’s obsession with pledging. But donors told us that our desire for a pledge put them off. We have come up with a new approach and way forward.”

Interesting approach. The NSPCC clearly do their research and the results show, and with Whitewater they seem to have a great agency (I’ve never worked with them but they seem to be pretty cutting edge). I wonder as Legacy Promotion Ireland are planning to launch their campaign My Legacy, have they taken this into consideration or what their research has told them?