The end of CSR?

What consumers really want

So I came across this really interesting comment by Jim Gilmore and Joe Pine (authors of Authenticity: What consumers really want) on the Harvard Business Review website.

Now I haven’t read the book, but I’m intrigued when they suggest that “Consumer dollars will flow less to promotional programs like (PRODUCT)Red and more to fully dedicated ventures like micro-lending site kiva.org.”

They suggest that companies should actually charge their customers to “help them help others“.

This is such an interesting take on CSR and  surely provides an opportunity for Charities, in fact should this move be charity led?

 P.S. I really like their website

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