Now I haven’t read the book, but I’m intrigued when they suggest that “Consumer dollars will flow less to promotional programs like (PRODUCT)Red and more to fully dedicated ventures like micro-lending site kiva.org.”
They suggest that companies should actually charge their customers to “help them help others“.
This is such an interesting take on CSR and surely provides an opportunity for Charities, in fact should this move be charity led?
P.S. I really like their website