I love this idea. What prompted me to talk about it today (8 months before the event actually happens) was the fact that it came up in conversation with a group of guys when I was out last night. It is pretty unusual for guys to talk about charities on a night out and stranger again (in my experience) for them to talk about fundraising! So I listened intently when I heard this conversation. Im not sure how it started but basically I came into it when people were commenting on friends of theirs who had taken part, the overall feeling was it was a great event to be a part of. There was a sense that they (moustache’s) are actually something a bit naff, but taking part in this was actually a cool way for guys to grow a moustache and keep credibilty (no offence to any readers with moustaches but they probably arent something guys in their 20’s or 30’s tend to grow).
What charity (or in fact any company or brand) doesnt want their event/product talked about in a pub on a saturday night. This fundraiser has great credibility and cut through.
Movember started in Australia and as the official Movember website tells us it is an annual charity event held during November. At the start of Movember guys register with a clean shaven face. The Movember participants, known as Mo Bros, have the remainder of the month to grow and groom their Mo raising money along the way to benefit men’s health – specifically prostate cancer and male depression.
I actually thought of running the same campaign for another charity before I heard of this, and my former colleague and friend Louise Morgan at the ISPCC actually did run with it, calling it the Tasche for Cash, which was a nice name. I’m not sure how well it went for them (it is such a shame their website keeps crashing by the way). I think maybe now it is inextricably linked with Mens Health and the ISPCC may find it difficult to put their stamp on the event, but looking at this picture, maybe not?
I am actually a little surprised (and disappointed to be honest) that The Irish Cancer Society hasnt picked up on this yet.