CDR fundraising group posted a blog last week talking about new research by Convio, Sea Change Strategies and Edge Research into engaging major donors online. In the piece they state that
major donors aren’t thrilled with how nonprofits are communicating with them
The piece goes on to state that these donors arent likely to donate on line, given the size of their gift, but
the donors want to check out the financial health of the nonprofit. But, more than that, they want to be inspired with stories and pictures.
Aparently 60% of them found this missing from the non profits website they were visting. 60%! That is shocking.
Ok so these are the major donors, but surely EVERY donor wants to see this information. If I am going to take time out of my busy schedule to help your cause I need to be inspired.
Websites are the 1st port of call, of that there is no doubt. Charities should invest in top quality websites. We should be inspired by some of the great Corporate sites and have our sites as informative as possible. And not informative in terms of long sentences about who we are and what we do, this puts people off in my experience, often times websites talk about the services they provide in technical terms people dont understand (or really care about). Tell the story, put a face to your cause.