There really is nothing like winning when you play an online game, and this is a real case of win-win. I came across this on Nancy E. Schwartz’s Getting Attention Blog last week and it struck me as a really good use of an online tool.
Essentially you play this game on Nothing But Nets where you distribute and collect as many mosquito nets as possible before the sun goes down. At the end of the game a real net is donated on your behalf (nicely capturing my details at the same time) and you can let friends know about the game too, or make a further donation (that part could be bigger). All this is to mark World Malaria Day on April 25th. My only real criticism of this is that the game is really basic, so I’m not going to be inclined to go back to it again and again.
As fundraisers we strive to find the best way to use online tools that are available to us to the best effect, we send e-newsletters (more on that another day!), we have video tours on our websites, we use google ads etc…But really how cutting edge are we. I spoke about Focus Ireland yesterday and how I admired their willingness to invest in some great advertising to further their cause. I think the same case needs to be made for investing in online tools. We need to be making the most of the technology that is available to us. Let’s look at what is happening in the corporate world and replicate successes there to our benefit. This is something we should be doing all the time.