Elaine K just posted a comment on my Big Brew post and she asked about companies starting ethically from the outset. A great question and I’m going to do more research into it over the coming days.
In her comment Elaine mentioned TOMS Shoes (thanks Elaine) and I need to bring it to your attention, because everyone should log on, buy and own a pair of Tom’s Shoes. Inspired by a Traditional Argentine Shoe, everytime you buy a pair of TOMS shoes, a pair is donated to a child in need. Here is a link to the TOMS Shoes blog
Great Shoe, Great Cause. Great CSR at work