I read this on the AFP Blog. Apparently 100 players across the two tours are going to be wearing Pink Spikes on their golf shoes to help promote Pink on the Links a programme intended to raise money for the Breast Cancer Research Foundation.
I think the way Breast Cancer Charities have embraced Pink and in so many ways they have made the colour Pink a brand (I honestly can’t help seeing Pink things and thinking about Breast Cancer) is fantastic. What I admire too is that, whilst there are 100’s of charities in the field, they are all working together to make the Pink brand as strong as it can be. Lessons to be learned there I think.
Read the full story here in USA Today