Do you ever think we will get to see this Headline?
I don’t know. But, outside of its mission, what is the most important thing a non-profit does? In my book it’s…..Appreciate.
As soon as we start to take our donations for granted, we are in trouble. As soon as we don’t treat each donation as a personal gift to us, we are in trouble. As soon as we start to send out mail merged receipts that don’t talk personally about why that person donated, we are in trouble.
I know it is difficult to wade through all the donations we get and treat each one personally, but we need to. We need to invest in this and that is why I believe non-profits need to consider appointing a Director of Appreciation. Their job description is simple:
Make sure that everyone who connects with your cause feels appreciated and ensure that every contact every single staff member has results in the donor feeling special
I think it is time for non-profits to consider such a role in their organisation. We are in the business of caring so why not care about those who allow us stay in business.
I would love to hear from anyone who knows of an organisation that has any such role, or something that is even similar?