I sometimes think we dont put enough value on in-kind donations. I know it would be great if we had massive budgets to spend and didnt have to rely on in-kind donations, but we dont and so we do.
I was encouraged to read in the Guardian that the Olympic movement has decideded to seek out in-kind donations via airtime on television, on-pack promotions and ad campaigns created pro-bono from some of the UK’s biggest companies to to support the British government’s “Change4Life” healthy lifestyles marketing initiative.
Those involved make up a veritble who’s who of UK industry and it makes sense for them to be involved (NOTE to self: It ALWAYS has to make sense to the corporate…dont think they dont need to get something BIG out of it). As the Guardian says: To date the advertising and TV industries have borne the brunt of accusations of fuelling problems such as obesity and binge drinking.
Its a smart move. I often look at the national daily papers and look at the companies spending tens of thousands on advertising each day. I wonder would it kill them for one day to donate that ad to a charity? Well all we can do is ask..but it has to make sense to them to do it and that’s the challenge we face.
Read the full Guardian piece here.