As fundraisers we need to be aware of what our corporate partners want to get out of a relationship and some times we need to walk away when we just think its not a good fit or we are letting the tail wag the dog.
Disappointing to read that Taco Bell thought they could get away with a campaign, suggesting a link to the rapper 50 Cent, by just throwing the word CHARITY into the campaign. Tacky!
According to Professional Fundraising:
Taco Bell bosses offered to make a $10,000 (£5,000) donation to a charity of his choice if he agreed to change his name to 79 Cent, 89 Cent or 99 Cent for one day.
The letter, whose quirky suggestion was widely covered in the press, also stipulated that 50 Cent had to stop by one of the chain’s restaurant and rap his order at the drive-thru window.
This kind of thing really frustrates me…companies who think “Well if we say charity over and over again people will think we are great”. I wouldnt mind but look at the value of the donation….10k! A joke. Apparently 50 Cent has now filed a lawsuit for 4 million. I for one hope he wins and then donates the full 4 million to a charity of his choice.