Im really just not sure about this.
The idea behind this is fine, it was set up to engage the target audience in activities they were already likely engaging in – drinking and socializing – and using that to tap into their benevolent spirits.
Ok I get that. in fact I often thought when organising fundraising gala balls for the 20/30 somethings that less formal events that reflect what the target market is doing anyway, would be more effective.
But something about this just doesnt sit well with me (and trust me Im pretty open when it comes to fundraising ideas!) Maybe its the name…drink for charity…it sounds like a challenge or something…drink as much as you can for charity.