I was reading a book today that referenced Ken Blanchard & Sheldon Bowles book Raving Fans. The book is service industry specific but it occurred to me that in non-profits we need to create Raving Fans. Blanchard & Bowles say that:
A Raving Fan isnt just a customer (donor) who is satisifed and content with how they have been treated.
No they are so excited about the way you treat them that they want to tell stories about you, become a part of your sales force
I love this idea and think every day we need to think about how we can create Raving Fans for our organisations.