2008 Gold Award Winners

When planning a new DM appeal how do you decide what you are going to do? Well one of the things I like to try do is see what others are doing and where better to start than with some award winning DM pieces.

Fundraising Successhas a great article listing and talking about the 2008 Gold Winners for Fundraising Success in seven categories: Direct-Mail Acquisition (50,000 or more mailed, and fewer than 50,000 mailed); Direct-Mail Renewal (50,000 or more mailed, and fewer than 50,000 mailed); Direct-Mail Special Appeal; E-philanthropy (for campaigns centered around e-mail and Web, with no direct-mail components); and Multichannel (for campaigns that combine any number of strategies, including direct mail).

Worth a read or if you just want to check out the winners list check it out here

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