Marc Pitman, author of Ask Without Fear and the Fundraising Coach Blog, wrote recently about recession proof fundraising and I am going to share his words of wisdom in the first of my Recession Fundraising Series
He starts on a positive note:
Weak economies can be very helpful for nonprofits. During such times, organizations are forced to be leaner and more efficient. When the economy rebounds, they’re in a much better position to take advantage of it
But he warns that:
many nonprofits make bad choices that limit their growth. Some of these mistakes can prove fatal.
So the Pitman offers advice on 3 fatal mistakes fundraisers need to avoid and these are:
Become pessimistic: The minute they (fundraisers) start being gloomy, people begin holding on to their wallets…We need to continue to shed light on the good things happening around us…we do need to continue to see the silver lining
Apologize when you’re asking : Timidity is a sure-fire way to not raise money…(its not about) being brash or arrogant…understanding of people’s financial realities can make them even stronger proponents of our organizations in the future. Whether the economy is soft or strong, one sure way to raise less money is to stop asking for it!