O2 are heading into the last year of a 3 year partnership with Irish Autism Action. Over the previous two years I havent seen much in the public domain about the partnership but believe that it has been restricted mostly to internal staff fundraising and volunteering (willing to be corrected on this if Im wrong).
I was kind of disappointed by this as O2 must be one of the biggest spenders in terms of marketing, have a huge base of customers that could have been tapped into.
So needless to say I was delighted when I read on Damien Mulleys Blog that O2 are actually going to put some money behind the partnership.
October sees the launch of a new initiative by O2, in partnership with Irish Autism Action. It is called the Irish Autism Action Affinity. This offer is open to both prepay and post-pay O2 customers and the message is simple:
Text the key word ‘AUTISM’ to 50308 and 5% of your O2 monthly spend* will go towards autism services in your community. *Terms and conditions apply (see www.o2.ie/legal)
taken from Irish Autism Action site