2 into 3 have compiled a report about recession fundraising called: Fundraising in a Cold Climate. The aim of the report is to look at previous periods of economic downturn and see what we can learn from them and how we can apply those lessons to today.
Here are some of the reports highlights
Philanthropy showed resiliency in the face of stock market volatility, fluctuating less dramatically than the stock market.
Mission, Donor Profile, Organisation size all appear to play a role in the results an organisation may expect to have, for example certain human services groups, average rate of growth more than doubled to an average of 5% during the four years with eight or more months of recession
The report goes on to consider what may happen now in Ireland and reviews the main revenue streams in most organisations
So what can you do. Well similar to other posts in my Recession Fundraising Series they too suggest that you should:
- Examine your income streams.
- Diversify your income streams..
- Re‐focus on donor retention,
- Keep communicating with your donors.
- Do not stop efforts to try to find new donors.
- Keep in touch with people who have stopped making donations
- Research, research, research.
- Consider your use of planned giving,
- Avoid fundraising cuts if possible.
You can read the full report here