Recession Fundraising Series Pt 5; Fundraising in a Cold Climate

2 into 3 have compiled a report about recession fundraising called: Fundraising in a Cold Climate. The aim of the report is to look at previous periods of economic downturn and see what we can learn from them and how we can apply those lessons to today.

Here are some of the reports highlights

The Centre on Philanthropy at Indiana University carried out a review of data on economic trends and philanthropic giving. It focused in particular on times of crisis in the US. Excluding one exception, the rate of growth varied from 1.2% to 46.8%. In addition, in the year following each economic crisis studied, the rate of growth in donations exceeded that of the year of the event

Philanthropy showed resiliency in the face of stock market volatility, fluctuating less dramatically than the stock market.


Mission, Donor Profile, Organisation size all appear to play a role in the results an organisation may expect to have, for example certain human services groups, average rate of growth more than doubled to an average of 5% during the four years with eight or more months of recession


The report goes on to consider what may happen now in Ireland and reviews the main revenue streams in most organisations


So what can you do.  Well similar to other posts in my Recession Fundraising Series they too suggest that you should:

  • Examine your income streams.
  • Diversify your income streams..
  • Refocus on donor retention,
  • Keep communicating with your donors.
  • Do not stop efforts to try to find new donors.
  • Keep in touch with people who have stopped making donations
  • Research, research, research.
  • Consider your use of planned giving,
  • Avoid fundraising cuts if possible.

You can read the full report here






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