When Celebrity doesnt work

I have spoken before about Celebrity and sometimes how it doesnt work (read the post Does Celebrity Work? here) I came across this video on the Ray Foley Show Blog and while it isnt a fundraising piece I think we can learn lessons from it.

This piece just doesnt work. Here you have celebrities talking about economic crises and healthcare and stuff that, really, you cant help feeling dont affect them. I think this piece comes across, at best, as patronising .

Whats the point? Well we often think that a celebrity endorsement will lead to the success of our campaign (often sponsors think that too, maybe more than we do) but this piece proves, even a who’s who of Hollywood can get it totally wrong.


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