Recession Fundraising Series Pt 6: Giving USA facts
Giving USA released a report on Fundraising in Hard Economic Times. I came across this on the For Impact Blog and here are some of the key points:
With history as our guide, we know that’s not true. In fact, while charitable giving is impacted by recessions and/or economic slowdowns, it’s not by nearly as much as one might expect.
Total giving has increased in current dollars in every year but one since recording began.
When the economy shows stress, whether it’s a recession or not, giving may grow more slowly… but it’s important to note that giving still grows!
Giving USA suggests under a heading of What Organizations Need to Do, that the most important step is to ask people for ‘contributions’ (Their word. Mine, obviously, is investments.) in a clear and focused manner.
I think the following quote is important, and lets face it, it echoes the sentiments in all the other posts, no harm keeping it in mind though:
“It is important at this juncture for cooler heads to prevail and for non-profits to not listen to those who would claim the sky is falling,” Ruotolo said. “Those charities with a clear and compelling case and an established loyal donor constituency will continue to succeed, even in difficult times.