Charity Fundraising Costs Overestimated

Taken from nfpSynergy:

23 October 2008

The public think charities spend far more on fundraising than they actually do, according to a new report.

Research consultancy organisation nfpSynergy found people think 35 per cent of a charity’s income goes towards fundraising.

The actual amount they spend is much lower, with the independent charity advisory website Intelligent Giving saying it is between 12 and 25 per cent.

Joe Saxton, a spokesperson for nfpSynergy, said it makes sense for charities to spend more of donations on fundraising if it will increase their income for future years.

“The survey should prompt charities to better explain the true level of, and the rationale for, all of their costs,” he added.

On average people felt it was acceptable for a charity to spend 23 per cent of its income on fundraising.


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