Barack Obama hasnt stopped emailing me.
He always addresses me personally, he always tells me how important I am, he sends me links to videos, and always tells me what he is doing and what I can do to help him. Its been great, I have enjoyed being in such close contact with Barack (Im sure he wont mind me calling him Barack, its how he signs off on all his emails to me).
So if Barack gets elected President in November, will he stay in touch?
My gut is that he wont. Ok so he will be planning to run a pretty big country and Im sure thats a pretty busy job. But why would he stop? Why should he stop?
If I voted (and I do vote but Im not American so I cant in this election) I would have been one of the reasons he got into the White House. So why does he need me less now than he did when he was on the road.
Obama’s campaign was run on a grass roots level, it had a really personal feel to it. I even thought the ask for donations, as little as $5 was great, it made me feel like I can help, no matter what my financial situation is. I was a part of this movement of change.
So it looks like he is going to win (although as he reminds me often, the job is not done yet, I still need to get out and vote). So why would he stop contacting me. I, as far as he is concerned, am one of the reasons he succeeded. Would I care less about what he is doing now….NO….I probably care more now than ever.
I have emailed the Obama campaign to ask them about this, what their intention is once the election is over. I havent heard back…a worrying sign!
Whats the point?
Well I think as fundraisers we often communicate with people only when we need them, and then drop them. I think we spend so often asking that we don’t spend enough time talking, communicating, informing. People want to be a part of something successful, so talk about the successes. This all comes down to donor care. You need to care for your donors not just before and immediately after their donation but all the time. Because here’s the thing they care about your organisation. Don’t be like Barack (or how I suspect he will be if he gets to the white house).
Don’t just talk to me when you need me and then ignore me when you don’t.