R.F.S. Part 12: Some Good News

Seattle, Nov. 17, 2008-The weakening U.S. economy will force many U.S. adults to cut back on holiday gift spending this year but will also make some more likely to give a “charitable gift” as a present this holiday season, according to a World Vision survey just conducted by Harris Interactive. .

“These results underscore our altruistic American culture of giving back”, says Justin Greeves, Harris Interactive senior vice president of public affairs and policy research. “This study, and a recent study by the Giving USA Foundation (The Center on Philanthropy at Indiana University), both show why total charitable giving has increased in 39 of the last 40 years – even during times of recession” says Greeves.

Findings:

  • As a result of the current economic climate, seven in 10 adults (71 percent) will spend less money on holiday presents this year, and about half (49 percent) are now more likely to give a charitable gift as a holiday present.
  • More than four in five adults (84 percent) would prefer to receive a meaningful gift that would help someone else rather than a traditional holiday gift such as clothing or electronics.
  • More than half of U.S. adults (57 percent) want something for the holidays this year, but only about one in three (36 percent) say they need something.
  • More than half (54 percent) couldn’t remember what they received. More women (60 percent) remember exactly what they got for Christmas last year than men (49 percent).

One thought on “R.F.S. Part 12: Some Good News

  1. Pingback: » R.F.S. Part 12: Some Good News « Conor’s Fundraising Blog » Chronicle of Philanthropy

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