We all know that chugging is a controversial method of fundraising. Some people really hate it but yet charities are out there doing it…so it obviously works.
The results show that:
- some fundraisers were prepared to lie about their earnings in an attempt to get researchers to donate.
- the level of compliance with professional standards was low.
- many chuggers are un-engaged with the causes they represent (one chugger didn’t even know the full name of the charity they were representing!)
These are worrying. Yes its a sample survey and so doesnt represent all chuggers. And no doubt this will raise further debate between those that think its a bad fundraising method and those that think its reprhensable.
I think the problem with chugging is that its like Marmite (you either love it or hate it). The reality is that no matter what you do you cant please all of the people all of the time. Should charities not carry out this method of fundraising? Of course they should. But they need to take care and make sure those they employ care and realise that they are the face of the charity (the big hint is in the name..face to face!).
What do you think?