Its a nice twist on a Christmas Card campaign. Donors are asked to
- Select a tune (depending on price)
- You then get sent a personalised E-Card which you send to your customers/clients
- You get your logo in an ad in the Financial Times
Selling Christmas Cards, I always find, is a time consuming and pretty expensive way of raising money. I think there is certainly a place for it, I certainly think individual supporters will still look for cards and you should have a supply. But when it comes to corporates I think they are looking for easier ways to send out Christmas greetings and are also looking to show at Christmas that they support charities.
This is a great way of doing that. I know when I spoke with companies they were happy enough to just have something that they could add to the end of an email to say that they have made a donation, but this takes it to the next level.
The technology is there so I think it should be used. Im sure filming the songs didnt cost much and the site cant have cost a lot to put together either. Great campaign. They have developed on it for this year, check out what they are doing…