2009 will see the launch of Virgin Money Giving – a not-for-profit charity donation and sponsorship website. According to Virgin Money:
The plan is to challenge the status quo in online giving, so your fundraisers generate the maximum possible from their efforts and good causes benefit from increased revenue and support.
There is a clear market leader with Just Giving in the UK and in Ireland MyCharity.ie has done well to position itself as the go to site for online sponsorship. So what can Virgin Money offer. Well crucially……..lower cost to charities than is currently available. They just want to cover costs and not make a profit.
When Richard Branson does something he does it well (ok Virgin Coke didnt go so well!) so it will be interesting to watch how this develops.
Oh yeh they have started by signing a 5 year sponsorship agreement with the LondonMarathon