There has been a lot (an awful lot) written about how fundraisers can replicate the successes of President-Elect Obama’s fundraising. I still plan to summarise some of the interesting things that have been written, I just need to find the time to go through it all. In the meantime, here is a summary that Jeff Brooks posted taken from the Advertising Age. So what do you need to do?
You need to keep it
The article goes into more detail (click here...you need to register) on all these points…but for now I would print them off, enlarge them and hang them in the office for everyone to see.