Tom Suddes at For Impact posted this and I hope he doesnt mind me re-posting because it really is great. In the non-profit world we sometimes dont have the resources that our colleagues in for profit have to spend on creative. But here’s the thing…they are doing the work for you! Just because we exist for a different mission we both need the same end result…..we need money! So we should always and often look at what is happeing outside of our industry and see how we can adapt it to what we are doing;
So here is how to fundraise like Harley
The ad’s headlines are:
THE OTHER SIDE OF FEAR IS COURAGE.
*This was a full page ad from Harley-Davidson. You can view an interactive version online at Harley-Davidson’s Website. Their normal ‘MESSAGE’, which is on the side of my bike and many people have as a tattoo, is:
LIVE TO RIDE.
RIDE TO LIVE.
This new ‘MESSAGE’ is a direct response to what’s going on in the world today but still incorporates the idea of ‘RIDE’.
What is your MESSAGE in these times???
*If you’re struggling, try this with your INVESTORS:
‘LIVE TO GIVE. GIVE TO LIVE.’