I was a little frustrated (to say the least) when I read a post by Howard Lake on the UK Fundraising site that gave voice to a survey by an organisation called An Olive Branch which stated that 35% of Britons will donate less next year (with 3% giving more)
I reckon the folks over at An Olive Branch were in panic mode with their PR company who probably carried out the research….Ahhh so 62% of people will donate the same (I can only assume thats the case as there is no mention of the majority in their release). 62% donating the same as last year doesnt make a news story….how are we going to spin this so we can tell people they should use our site….Ah yeh look 35% will give less (how much less and in what forms will they give less…again we dont know) Lets tell people to panic about that.
Shame on you An Olive Branch.
Charities need help and there is enough doom and gloom out there without an organisation/company who is supposed to support charities adding fuel to the fire.
And I am a little disappointed with Fundraising UK and Howard Lake for just putting the release out there and not looking for more detail on what the majority of those surveyed had to say.
Lets get some context please