Biggest Animal Rescue

rspca

This is my favourite TV ad at the moment. Every time it come on my better half goes “ahhhhh” and we talk about getting a dog out of a rescue when we move to a house.  The ad is a move for RSPCA away from the typical format of ads which were telling stories of animals abused and neglected, before being rescued by RSPCA Inspectors. Most of the scenes were filmed by “actors” (both human and animal) so while they were affective they maybe lacked a bit of reality. This ad is instead based in reality real, fronted by the Chief Inspector and showed real RSPCA rescue animals waiting for new loving homes.

Its a great ad and there is a great supporting microsite. The concept was devised by Whitewater

rspcasite

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