Talking about the recession doesnt work

great post by Mark Phillips, test results are showing that mentioning the recession in copy reduces appeal income. Well worth the read here

One thought on “Talking about the recession doesnt work

  1. that’s good stuff conor. useful to know.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s