I’m a big fan of coin and loose change….and so am a big fan of this campaign between UNICEF Ireland and Topaz service stations.
The two have teamed up with the aim of raising 1 million euro by asking customers to add 2 cent to their bill. Great idea, 2 cents is nothing to most people.
I wonder how it will work, will staff in the store actively ask customers, will they feel comfortable asking? Or will it be a passive thing (I will fill up in Topaz next time and find out).