Interim CEO appointed to Resource Alliance

Press statement 

Lyndall Stein appointed interim CEO of  the Resource Alliance 

The Resource Alliance (RA) is announcing the appointment of Lyndall Stein as interim chief executive officer, commencing 2nd March 2009. She will be responsible for the overall management of the organisation, providing leadership to the Resource Alliance staff team and volunteer network. It is anticipated that Stein will be in post for a period of eight months, while the RA recruits a permanent post-holder. 

Stein has more than 15 years’ experience working at director level for charities and not-for-profit organisations in the UK, most recently setting up Concern UK, where she worked as executive director from 2004 to 2008. Prior to that, she was international marketing director of ActionAid, leading a major change process to raise profile, develop campaigning, and build new income.   

Programme and consulting services director Neelam Makhijani has been promoted to the new role of deputy ceo.

The current ceo, Simon Collings, will complete a two-week handover with Stein, before he leaves the organisation mid-March for his new role as chief operations officer with GVEP International.

Tough Guy Challenge

Damien Mulley had this in his fluffy links a while back. I thought it was brilliant. Looks like a commercial venture but as the charity challenge market place fills up we need to look at other ideas that could bring in revenue. This is certainly one that would get a certain level of interest, among a certain portion of the population. Not sure what the insurance would be like though!



Get someone else to make your ads for you…for free

I hope Nick doesnt mind me re posting this from his (great) blog. When I read it I immediatley thought that charities should be doing this, with their service users replacing the customer in Nicks post. With that in mind, read Nicks post….

No we don’t have a Trader Joe’s here. And I don’t know if they’re planning it. Probably not yet, because they’ve got a big chunk in the middle of the US that they don’t trade at yet. Interesting retail brand to check out though. A great place to go, if you’re ‘Looking for great food at great prices, without the gimmicks’ (apart from the big fat Hawaiian theme they have going on).

Anyway, if you want a brilliant example of customer power in the new social media space that I’ve been warbling on about, check out the video below.

The total cost to the retailer? Not even peanuts. In fact the total cost to anyone was probably one day of a nerd’s time strumming on a guitar and editing pics of his last trip to TJ’s. Reminds me of the many, many commercials I’ve written for some of our better known Irish supermarkets. Months in gestation. Weeks in production. Casting ‘perfect’ mummies and adorably ‘average’ children in ‘wildly’ implausible set-ups.

What I mean of course is that these ads depicted people shopping. Happily. As if.

Not Trader Joe’s. Ask me they’re saying ‘We don’t take our look too seriously. You shouldn’t either. Just look at the stuff we sell, and if you want some, get some. ‘ And I like that.

It works. Almost 150, 000 people have deliberately gone looking to watch this three minute, lovingly assembled piece of flotsam. Over 300 EXTREMELY VALUABLE comments from people who care enough to write their opinions. And this is only on YouTube. If I go blogsearching, guaranteed I’ll find a stack more commentary on this silly but likeable homemade homage to a brand’s intangible something.

As David Armano says, the brand isn’t what you say it is, it’s what they say it is. In fact he explains better than I can what you should be doing about it.

Average Donations hold


Online giving site has reported that the average donation in January 2009 on the site is holding up. The average donation in 2008 was 51 euro and the avearge in January 09 was 52 euro.

Ok not scientific, but certainly good news. Anyone else like to share any stats for giving in January?