Odlums National Pancake Party

When I worked at the hospital I brought in this campaign and I love seeing it come around each year and continue to succeed and get even better. This year the mailings that go out to schools and organisations are being supported by a radio campaign voiced by Katherine Leyden (the spokeswoman for Odlums) as well as a really nice micro-site, bebo page, a competition on Today FM, as well as other bits of PR. Easy thing to organise…everyone eats Pancakes on Pancake/Shrove Tuesday…easily replicated in other markets…(give it a shot!)




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