I always direct people to Beth Kanter when they want to know about Social Media. Beth knows it all…I can barely keep up! But just to mix it up a bit here is another great explanation of twitter that I thought would be useful, it came from dmr.
Twitter……The most exciting AND fastest growing social media tool.
Twitter is a social networking and micro-blogging service that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.
Growing 752% last year, Twitter had a total of 4.43 million unique visitors in December of 2008 and is adding thousands of users each day. Twitter is literally like listening to consumers around a water-cooler discussing everything…. Conversations are taking place on twitter…make sure your organisation is being talked about.
With a presence on Twitter, you can enter and become part of the water-cooler conversation. What’s more, it provides a rich and fertile ground for understanding what consumers are saying about your brand and the surrounding environment. To get a sense for the conversations going on right now, click here and search for a brand you care about.
Social media on its own is not sufficient. However, in off-peak times or in periods of limited resources, social media can provide some coverage to the thought-leaders and connectors in your community