I posted after the election asking whether or not Barack Obama would stay in touch, and cynically I said I doubted he would. How wrong was I! He has, and pretty consistently.
I think his recent communication to me is one that is going to be worth following.
To me it seems like Obama is treating his rescue package as one massive big donation from the American people to the American Economy.In his email the President says things like:
- Americans need to know how it will affect their lives — they need to know that help is on the way
- Once it’s passed, you will be able to see how every penny in this plan is being spent.
- You can help restore confidence in our economy by making sure your friends, family, and neighbors understand how the recovery plan will impact your community.
He is also mobilising people by asking them to:
Join thousands of people across the country by hosting or attending an Economic Recovery House Meeting this weekend.
This is great stuff, the communication is clear, the impact is being highlighted and he is trying to create Raving Fans for what he is doing.
You know as I write this I cant help thinking that Obama is really operating like a great not for profit and has taken from our industry. We have all asked how he has done what he has done, and the answers can be found in our industry. He has taken best practice from non profits and applied it to what he is doing, we should recognise that.The difference is he is doing it really well, and thats where we can learn some lessons.