We all know that fundraising is about the right ask, at the right time and for the right amount (ok its more than that, but you know where I am coming from).
Well guess who got it just right…Comic Relief. What an amazing restult over 59 million raised. They positioned this years event just right and the results show. I know they have a lot going for them in terms of the set up they have, but still a job well done and while I gave out about their website (I still dont like it, I got dizzy trying to find some video footage to post and ended up not finding any on the site..whats that about) they pretty much got everything else right.
So I know there is a recession on, but surely Comic Relief’s amazing result can give us some hope, people still want to give, people still care, people still want to help. If you make a compelling case and make the right ask, you will be ok.