Improve your Direct Marketing

I wasnt able to make the Fundraising Ireland seminar yesterday, but reports are it went great.

Over 200 people attended and the overall tone was positive, with many reporting record years for the year just gone. There was a consensus that fundraisers would have to adapt and sharpen practices but that there was still potential to weather the storm.

One of the presentations was on DM. Click here to check out  Damian O’Broin’s (AskDirect) presentation on Improving your direct marketing.  Unlike a lot of presentations we sometimes get its full of some great tips Damian hasnt just danced around the topic in the hope you will send business his way, he has gone into some detail and Im sure everyone who attended took some great advice away.

My favourite slide….It’s a Recession…Spend More Money!

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