This is what I think we need to be or the point we need to get to in our fundraising. We need to be deeply authentic in our presentations and communications to our donors. We need to step back from our own understanding of our cause and the organisation speak. We need to reach deep and open up to our donors.
By being deeply authentic we will connect with our donors on a new level and they will connect with us. They will see a new side to you and new side to what it is you do.
If your donors make a connection with you at that level you will see the long term benefits