Last week YouTube launched a new feature called ‘Call to Action’ for Non-profit Partners, allowing them to place overlay ads linking direct to their own website on their YouTube videos – for free. The clickable ads can direct viewers to any webpage, such as a secure donation page – essentially making YouTube videos into online DRTV ads.
To test the new feature, last Sunday YouTube placed a video for charity:water on its homepage, complete with a clickable overlay encouraging viewers to donate to fund water wells – and generated a very impressive $10,000 in donations in one day. So it certainly seems to work!
The test video was on the YouTube homepage so that may have something to do with the results, however we all embed these videos from You Tube onto our websites so its another way to have that donate button appear, especially after a compelling story. If you’re a UK or US non-profit click here to register as a Non-profit Partner