This is genius….I saw it on Damian’s twitter page and just had to post about it. The American Cancer Society wants to be the Official Sponsor of your Birthday! Here is the idea behind it, from their site.
To most people, birthdays are just a reminder that they’re getting older. But at the American Cancer Society, “Happy Birthday” is a victory song, because a world with less cancer is a world with more birthdays. And that’s definitely something to celebrate.
More than 11 million Americans who have survived cancer-and countless others who have avoided it-will celebrate a birthday this year, thanks to the progress we’re making together to help people stay well and get well, to find cures, and fight back.
Join the movement for more birthdays-declare the American Cancer Society the official sponsor of your birthday-and together we can save lives and give people more candles to light.
Didnt I say it was Genius!!
Great Ad too….