You know CSR…. “Corporate Social Responsibility”
“Cause-related marketing” is what we use to describe activities that are ancillary to a brand but which are not necessarily central to its proposition, for example, supporting a 10K race.
“Mutual Social Responsibility” is about inspiring the consumer and the brand to act together for common good.
Edelman are embracing this concept through their goodpurpose™ consulting, which they call “a new way to engage consumers and brands to work together to take action and effect positive social change for mutual benefit”
I like it.
You should check out their goodpurpose™ study