After a successful weekend of fundraising and then reading Damian’s post here about his recent successes (donor mailing up 42%) I am even more convinced now that if you give donors what they want you will be successful.
I am not saying I have a new magical piece of information here. I think thats the thing, there is no magical solution. The reality is everyone doesnt want to give to your cause. Your target market isnt everyone.
So know who you are targeting. Then do the small things well. Give people a really good reason to give and a really good reason why they should give now, you will be successful.