Get others to make your case

Im sure lots of you are reading Seth Godin so this may not be new, but I thought it was worth sharing and certainly something we could try out.

Seth was asking “How do you get your boss to approve something, the customer service people to understand the pain a system is causing or the folks in engineering to see things your way?”

His solution was simple in its genius

“Here’s a new way that’s extraordinarily effective: Make a video….. interview your customers. Ask them questions and show the answers to your team.

And here is an example from Ji Lee at Google masterminded this man on the street interview:


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